Technology in service of safe, affordable food
We are a Bangladeshi protein group reimagining the poultry value chain — from the feed mill to the family table.
From a fresh-produce project to an integrated protein group
FreshWay began in 2020, during the COVID pandemic, delivering fresh vegetables and eggs to Bangladesh's leading online grocers — chaldal.com and daraz.com. Moving food from farm to doorstep exposed the deep supply-chain and quality gaps that sit between farmers and consumers.
To close them — safe chicken at an affordable price, and a better margin for farmers — the FreshWay Group integrated across every vertical of protein processing, from feed and breeding to contract farming and direct-to-consumer retail. What started as a fresh-produce project is now an integrated protein group with one conviction: make safe food more affordable, and make farming more profitable.
Affordable technology for good agriculture.
Innovate technologies and processes to produce safe and affordable food for everyone.
The principles behind every unit
Safety first
Antibiotic-residue-free, heavy-metal-free and traceable — food safety is the standard, not the upsell.
Sustainability
We design for the long term: alternative feed sources, cleaner energy and less waste.
Farmer prosperity
Fair contracts, finance and know-how that make small farms genuinely bankable.
Appropriate technology
Affordable, fit-for-Bangladesh technology that any operator can run reliably.
Founder-led, expertise-driven
A technology entrepreneur and Dhaka University graduate, ABM Obaidullah built and exited Redgreen Technology Ltd before founding FreshWay. Drawing on protein and fresh-produce supply-chain experience abroad, he leads FreshWay with a team of professionals committed to safe, affordable food for Bangladesh.
Towards Bangladesh's first hi-tech agriculture park
Our long-term vision is an integrated Agri-Tech Park bringing bio-safe egg production, sustainable feed and organic fertiliser together on one site — a model for what responsible, technology-led agriculture can look like in Bangladesh.
Want to know more about FreshWay?
We'd love to tell you about our work and explore how we can collaborate.